"Music and radio play heavily into the design here (there’s even a mock radio studio in the lobby), which pays homage to the broadcasting headquarters that once stood across the street. The hotel’s location along Gran Vía means front-facing rooms, some with balconies, are always entertaining (although not entirely soundproof). Rooms mix playful whimsy (pillow covers with cats wearing headphones) and furniture with useful tech such as USB ports and electrical outlets everywhere you need one. Visitors will find the setting hard to beat, but locals are the ones fueling the rooftop terrace and Latin-themed restaurant with a raw bar. Creative craft cocktails and mesmerizing views are enough to pay a visit even if not staying here."