"Taryn Scher, founder of TK PR agency, says that her role of public relations can include “everything from local awareness—initial announcements, groundbreakings, and ribbon cuttings—to hard-hat tours during construction and grand opening celebrations.” But it can be a “messaging headache” to manage the expectations around an opening, says Scher, who recalls the chaos surrounding the much-delayed opening of Wake County, North Carolina’s first boutique hotel, The Mayton Inn, in 2016."
