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"I saw a viral TikTok showing Michelle Obama at a Livermore Costco promoting Plezi, the soda-and-juice brand she cofounded; the clip captures her exhibiting a 12-pack to a stunned crowd of shoppers and has prompted coverage from outlets like The Cut. Plezi, which launched in May, is presented as an extension of her White House work on child nutrition and health, and the brand says its drinks contain significantly less sugar than many competitors; the company plans to post the Costco video on social media and has already partnered with Kristen Bell and Steph and Ayesha Curry to promote the drinks." - Justine Jones