Minnie Bell’s Announces Upcoming Closure of East Bay Location - Eater SF
"The president of McDonald's USA told attendees of this week's Wall Street Journal Global Food Forum that a test of the company's plant-based burger in San Francisco and Dallas in 2022 'was not successful,' the Los Angeles Times reports. The McPlant, starring a patty co-developed with alternative meat company Beyond Meat, debuted in 600 McDonald's locations in the Bay Area and Dallas-Fort Worth in late 2021, but by March 2022 a research firm found that diners were 'underwhelmed by the culinary creation,' the Times writes. By July 2022, the company ended the test run without rolling out nationwide. McDonald's president Joe Erlinger told the forum that consumers aren't 'looking for McPlant or other plant-based proteins from McDonald's right now,' but says the company will continue to monitor trends." - Dianne de Guzman
