Ghost Kitchens Are the Wave of the Future. Is That Good for Restaurants? | Eater
"A virtual sandwich concept launched from an existing pizzeria that repurposed pizza dough into baked sandwiches dusted with fresh herbs and salt. Built as a focused brand to surface a previously hidden menu item, it was spun up quickly and immediately outperformed the original shop’s sandwich sales by roughly threefold in its initial week." - Kristen Hawley
