"Fake ads imitating the winery's logo ran in local newspapers and on a roving Charlottesville billboard as part of a viral campaign for a Boycott Bigotry event organized by comedians Negin Farsad and Dean Obeidallah; the ads used a facsimile of the logo and provocative lines accusing the owner of racism (for example, suggesting the wines were 'aged with notes of [the owner's] racism') and urged people to stop supporting his bigotry. The stunt was deliberately launched in Charlottesville — chosen because the vineyard is near the site of last summer's violent white supremacist rally, an episode after which the then-president controversially described some participants as 'fine people' and later boasted about his nearby estate — framing the action as both a protest over conflicts of interest and a moral objection to bigotry. The organizers kicked off the campaign with a free local show and say they plan to stage similar comedy events and protests near other properties bearing the owner's brand nationwide." - Greg Morabito