From Pizza Hut to Burger King, Fast-Food Brands Are Going Retro | Eater

"Over the past several years the company has leaned into older imagery, reverting to the full "Kentucky Fried Chicken" wordmark in clean black-and-white and reintroducing packaging that echoes mid-20th-century art — including bucket designs and a drawn Colonel Sanders motif used through the 1970s — often paired with other retro-branded partners. These choices aim to convey tradition, handmade quality and nostalgic comfort, aligning the restaurant with the broader fast-food trend of resurrecting earlier logos to appeal to consumers seeking reassurance and simpler aesthetics." - Jaya Saxena