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"A Covent Garden outpost of an American vegan chain built for social-media engagement, with eye-catching décor and highly composed plates aimed at influencers — but the eating experience disappoints: sandwiches and burgers are singled out as particularly poor, the signature mac and cheese is essentially overcooked pasta topped with musty mushroom “bacon,” and careless cooking (mishandled chips, mashed garden peas served instead of promised mushy peas) underlines a misguided UK strategy. There are occasional bright spots — notably tofu wrapped in seaweed and deep-fried to represent fish, its batter described as shatteringly crisp — yet the overall impression is of heavily processed, “fake”-tasting fast-food rather than fresh, natural vegan cooking." - George Reynolds