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"This is the facility where a janitor experimented with rejected, cheese-less corn puffs—adding chile powder inspired by Mexican elotes—to create what became Flamin' Hot Cheetos. The creator famously called then-CEO Roger Enrico to pitch the idea, which helped the snack become one of the brand’s most popular products and enabled its originator to rise from janitorial work to an executive role at PepsiCo; he now gives motivational speeches and presentations on corporate diversity and is often called the “godfather of multicultural marketing.”" - Greg Morabito