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"A large 6,200-square-foot anchor retail space at Cowboys World Headquarters designed to serve Frisco’s sports- and family-minded market, with 3,000 sq ft for retail, 1,350 for studio and event space and the remainder dedicated to an on-site restaurant. The shop will emphasize handmade, vintage and one-of-a-kind home goods—rugs, pillows and art—while also offering customized Cowboys and local high-school sports merchandise through the team's merchandising partners. The location will feature the store's trademark "good things happen here" mural and aims to attract shoppers and event attendees, building on a recent show at The Star that drew about 12,000 visitors." - Rachel Pinn