"A New York City–based hospitality workwear company founded by Jenny Goodman and Alex McCrery that has exhibited at large industry trade shows but felt increasingly marginalized by rising exhibition costs, travel expenses, and impersonal booth placement. Those frustrations — including an incident where a late-stage pregnancy coincided with being placed beside a vendor selling malodorous products — motivated the founders to create a more supportive, lower-cost event that better serves independent restaurants and small businesses." - Naomi Waxman