El Moro, Mexico City’s Most Iconic Churro Shop, Is Opening in Los Angeles | Eater LA
"Established in Mexico City in 1935, El Moro has grown to 17 locations and is known for its signature white-and-blue design motif and for putting churro-making front and center, allowing guests to peer through large windows to watch workers fry, cut, and dust the fritters with sugar to order. CEO Santiago Iriarte confirmed to Eater that El Moro will open in the current Patra Burgers on Sunset in Echo Park sometime in May 2025, with Patra continuing to operate there until the end of the year and the building undergoing a complete renovation afterward; the brand made its U.S. debut in November 2023 inside Costa Mesa’s Mercado González. Founded by Iriarte’s great uncle Francisco as a cart before opening a shop in Eje Central, El Moro hired designer Nacho Cadenato in 2014 to rebrand for a younger, more modern audience, and Iriarte says he chose Echo Park because of its Latino and Hispanic history as he searches for the chain’s core nostalgic customers while planning further expansion in California and beyond (with Nevada and Texas under consideration)." - Matthew Kang
