Steak-Umm’s Sad Twitter Rant Was 2018’s Bleakest Brand Stunt | Eater
"The square-burger purveyor staged a cringeworthy marketing stunt by releasing the hip-hop mixtape "We Beefin?" on major streaming platforms and has cultivated an online persona that aggressively trolls rivals and even potential customers — leaning into petty, sarcastic, and hostile banter to drive retweets and engagement." - Chris Fuhrmeister
