sweetgreen

Sweetgreen Will Open a Drive-Thru Restaurant in 2021 | Eater

"An upscale, higher-priced salad chain known for $15 takeout salads is launching a drive-in concept in Highlands Ranch, Colorado in early 2021. The new location is billed as an updated, healthy version of the traditional drive-thru, combining tech-enabled ordering and innovative design to improve convenience (and presumably intercom quality). It will include a drive-thru lane, a drive-in area with in-car ordering, and a separate lane for app orders to streamline pickup. The move responds to reduced office foot traffic as more workers stay home; the company has previously experimented with multiple ordering formats, including a tech-forward “3.0” New York location that was criticized for feeling overly gadget-centric. This concept aims to meet customers where they are by pairing the brand’s freshness-focused menu with more flexible, contactless service options." - Jaya Saxena