Wendy’s Super Bowl Commercial Slams McDonald’s Frozen Beef | Eater

"Taking its shade war with a rival to the Super Bowl, the chain aired a 30-second spot that mocks the competitor's use of "flash frozen beef," quipping "The iceberg that sank the Titanic was frozen, too." The ad intercuts sizzling patties and glossy footage of double-stacked burgers, urges viewers to "skip the frozen burgers at the Frozen Arches," and encourages trying a Dave's Double. The tongue-in-cheek tone mirrors the chain's troll-heavy Twitter persona, and Ad Week noted that this is the first time it has referenced a competitor in a commercial." - Greg Morabito