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"A delivery-only, celebrity-backed cake-slice concept launched through a partnership between Buddy Valastro and Robert Earl’s Virtual Dining Concepts, offering individually packaged slices of the chef’s most popular cake flavors. Initial offerings include confetti, vanilla rainbow, fudge, red velvet, and black-and-white fudge, with more flavors planned. Slices are quick-frozen and packaged to preserve freshness, distributed to restaurants nationwide, and can be ordered via the brand website, third-party delivery carriers, and a mobile app (Apple Store and Google Play)." - Susan Stapleton