Jack in the Box Catches Heat Over Innuendo-Laden Teriyaki Bowl Ad | Eater

"Known for an eclectic fast‑food menu that pairs items like chicken fajita pitas with egg rolls, the chain released a teriyaki-bowl commercial that drew criticism for pervasive sexual innuendo. The spot, fronted by the brand’s mascot, plays on repeated lines about “bowls” — with coworkers (including one named Dan) and female employees echoing remarks such as “those are some nice bowls” and “everyone’s going to want to get their hands on his bowls” — even after a manager notes that legal is uncomfortable with the campaign. Critics including AdWeek’s David Griner called it an ad that celebrates sexual innuendo in the workplace and argued it’s especially tone-deaf amid the #MeToo movement and broader conversations about harassment; the company and agency David & Goliath defended the spot as not diminishing the movement and opposing harassment, while detractors say the joke centers on tricking employees into parroting a sexual innuendo that reinforces male dominance. The commercial has been made unlisted on YouTube." - Greg Morabito