Arby's

Fast food restaurant · West Miami

1

@eater

Steak-Umm’s Sad Twitter Rant Was 2018’s Bleakest Brand Stunt | Eater

"The sandwich chain is held up as an example of a brand that might adopt a nihilistic or melancholic social-media persona as marketers increasingly experiment with darker, ironic engagement to connect with young audiences." - Chris Fuhrmeister

https://www.eater.com/2018/12/20/18148884/steak-umm-tweet-depression-advertising

6760 SW 8th St, Miami, FL 33144 Get directions

locations.arbys.com
@arbys

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