Starbucks Will Bring Back the Pumpkin Spice Latte on August 25 | Eater

"Update (Aug 25): the Pumpkin Spice Latte (PSL) was added to menus three days earlier than the initially rumored Aug. 28 date. The buzz began when a California location posted a photo of a liter jug labeled “Pumpkin Spice Flavoured Sauce,” which whipped fans into a frenzy despite the unglamorous, cockroach‑brown container. The company declined to confirm an official date beyond saying it would keep customers informed; Business Insider highlighted past release dates going back to 2011 and noted the earliest official launch was Aug. 27, 2019. The rollout has been framed against pandemic-era reflections on normalcy — many observers argued that bringing back a seasonal favorite is less a sign of recovery than a predictable corporate move by a chain that recently lost about half its traffic, while for fans it remains a comforting, eagerly awaited tradition." - Jaya Saxena