"I learned that the mini-chain was founded in 2017 by Andrea and Daniele Vetrugno in Lecce, Apulia; the original location is an industrial-looking two-story space with giant windows and outdoor seating areas, the template for the concept of building burgers like skyscrapers using meat patties, burrata, Italian cold cuts, unusual sauces and pulverized crackers." - Robert Sietsema