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"The factory store in Burlingame was previously one of the only places to find SF’s cult-favorite novelty ice cream treat It's-Its—an oatmeal cookie ice cream sandwich slathered with chocolate—and its hot-ticket flavors like the Big Daddy (vanilla ice cream with two chocolate wafers), the Super Sundae (vanilla ice cream sandwich dipped in dark chocolate and rolled in peanuts), and the newest Chips-It (vanilla ice cream between chocolate chip cookies); those items were previously limited to California corner stores and the Burlingame factory store but will now be sold more widely at big Northern California grocery stores such as Safeway, Walmart, Raleys, and Nob Hill Foods." - Ellen Fort