"A themed retail venue opening April 10 will include a non‑alcoholic Butterbeer Bar and used large, floating giant jelly beans on the Chicago River near the Riverwalk as a promotional stunt. The beans evoked Bertie Bott’s Every Flavour Beans from the Harry Potter universe—an Easter‑egg style marketing move that leaned into the books’ whimsical (and occasionally gross, e.g., the vomit flavor) repertoire to draw attention to the shop’s launch." - Ashok Selvam