SHIHAN KOJI SUGIMOTO

How to Do Your Holiday Shopping at an East Asian Supermarket | Eater

"A ceremonial matcha available in grocery stores is singled out as especially approachable: the writer calls it "the best grocery store matcha I’ve tried yet," noting that "the tea leaves are crushed into a very fine powder and froths up beautifully, striking an ideal balance between sweetness and bitterness." They add, "I love how richly green it is (an indication of the quality of the matcha) and the way it tastes paired with milk in a creamy matcha latte," and recommend it as being at "the perfect intersection of quality and price point" for newcomers. — KT" - Erin DeJesus