McDonald’s Latest Celebrity Meal Collaboration Is With K-Pop Group BTS | Eater
"This global fast-food chain partnered with the K-pop phenomenon to create a signature 'BTS Meal'—a 10-piece order of chicken nuggets, medium fries, and a medium Coke served with new sweet chili and cajun dipping sauces inspired by recipes from South Korea. The order debuts May 26 in the U.S. and 11 other countries, with plans to roll out to 49 countries overall; in the U.S. it will be available through June 20 only. The collaboration is the chain’s largest celebrity-meal launch to date, following successful tie-ins with Travis Scott and J Balvin (the Travis Scott meal even sparked a TikTok-driven demand that caused some sellouts), and is expected to include merchandise. The band’s label noted they have great memories with the restaurant, and the fanbase (known as ARMY) immediately drove the announcement to trend on Twitter, generating massive engagement—the announcement tweet recorded roughly 170,000 retweets and 307,000 likes within hours." - Jenny G. Zhang
