How Fast-Food Apps Took Over the Drive-Thru | Eater
"This brand was an early mover in the space: in 2014 it became the first fast-food chain to offer both mobile ordering and payment. The app can request access to social-media accounts and other personal data to inform marketing efforts; as the reporting notes, if customers allow such access, the company could use that data to "better understand the demographics of [its] customers and to inform [its] advertising and marketing activities." The chain's adoption of app-based ordering exemplifies how mobile platforms supercharged loyalty programs and enabled app-exclusive discounts and personalized coupons." - Amy McCarthy
