"Released a limited-edition “Crunchwrapping paper” that visually mimics the ingredients of a Crunchwrap — ground beef, nacho cheese sauce, a crunchy tostada shell, a soft tortilla, and a mix of lettuce, tomato, and sour cream — and is explicitly labeled not edible. This year’s edition is scented to smell like a Triple Double Crunchwrap and was marketed as a novelty gift for chain loyalists, selling through the company’s stores (and online) amid strong demand." - Jenny G. Zhang