Why Sandwich Wraps Are Actually the Worst | Eater

"A major quick-service sandwich chain that famously introduced a line of signature wrapped tortillas in 2018, presenting spinach- and tomato-basil–infused tortillas filled with items such as honey-mustard chicken, a club-style sandwich, and marinara meatballs. The launch felt like a throwback to the late ’80s/’90s wrap trend—colored, deli-style tortillas stuffed with cold cuts and salad—arriving just as consumer tastes were swinging back toward artisanal breads and toasts. The wraps drew criticism for exemplifying common problems with refrigerated tortillas (stiffness, tearing, and an odd gummy-dry texture when combined with mayo-heavy, chilled fillings), making the offering seem stylistically nostalgic but practically at odds with expectations for cold sandwiches." - Lesley Suter