Toma Mojo Grill Launches a $3 Value Menu with Snack Wraps | Eater Twin Cities

"Serving as an antidote to the hyper-capitalist tailspin of fast-food pricing, I describe a Mango Crispy Chicken Snack Wrap that costs $3 and the broader value push Toma Mojo Grill is making: on March 1 they launched a 12-item value menu with every item $2.99 or under. After adding chicken snack wraps in January (mango, piri ranch, or spicy, served crispy or grilled) and finding them a hit, they expanded the launch lineup to include a vegetarian hummus wrap, value-sized French fries for $2.50, saucy chicken drummies for $1.99, and Hamm’s and Fulton hard lemonade available all day. Founded by Paul Backer and Michael Knox (alums of chef Steven Brown’s James Beard–nominated Tilia), their mission has been to serve “honest to goodness food with a price that doesn’t hurt,” and it’s easy to get a meal—hot roasted chicken, mac and cheese, crispy Brussels sprouts, a pulled pork sandwich, or a piri-piri grain bowl—for under $15. Since opening in 2021 they’ve had to raise menu prices a few times, and Backer admits the $3 value menu is a bit of a gamble for the bottom line, but the snack wraps have clearly brought in new customers who say they’ve started stopping in because of them." - Justine Jones