Taco Bell Has a New Line of Sauce-Flavored Chips Heading to Grocery Stores | Eater
"Launching a line of grocery-store tortilla chips this May, the brand is using its signature hot-sauce packets as the inspiration for both flavors and bag design, giving the packaging a familiar look for longtime fans. Three varieties will be available: Classic (salt only), Mild (peppers and spices), and Fire (peppers and spices with the most heat). Company leaders say the sauce-packet motif was a natural choice, and the chips were developed independently rather than as a collaboration with Frito-Lay; the company also confirmed there are no plans to replace Doritos Locos Taco shells with these new chip flavors. The move is seen as a potential challenge to established zesty chip brands while building on past successful partnerships with Frito-Lay." - Chris Fuhrmeister
