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Salaam Cola Wants to Be the Coke for Palestine | Eater

"The Woodbridge franchisee, who positioned his location as a community-centered, Muslim-friendly restaurant and was among the first in the chain locally to go fully halal, started carrying Salaam Cola after discovering it on social media. He ordered it for his shops to signal solidarity and to encourage other franchise owners to consider the product; he says the move was about sending a message rather than chasing extra profit. While franchise agreements limit how far he can remove Coca-Cola products, he gives the alternative ample shelf space and supports staff in explaining the benefits of purchasing the ethical cola." - Jaya Saxena