Shake Shack Wants to Lure Houston Barbecue Lovers With a Dry-Cleaning Service | Eater Houston

"A nationwide dry-cleaning brand partnered with a burger chain to provide $10 dry-cleaning vouchers redeemable at any of its locations to the first 2,500 diners who post photos of their barbecue burgers on Instagram as part of the Houston promotion; the effort explicitly encourages stained-clothes photos and is tied to a $25,000 donation to the brand’s Tide Loads of Hope program, which provides laundry services for families impacted by natural disasters such as floods, fires, and hurricanes." - Brittany Britto Garley