Why McDonald’s and Taco Bell Keep Collaborating With Famous Musicians | Eater
"A quick-service chain that experimented with an artist endorsement in 2012 featuring Mary J. Blige covering and remixing her song to promote a new Crispy Chicken Wrap; the campaign generated controversy and was ultimately pulled, illustrating the risks of music-driven product tie-ins when they clash with public sentiment." - Shamira Ibrahim
