How the Dairy Industry Used the Butter Board to Take Over Your Feed | Eater
"A major chicken-focused fast-food chain identified as a target of dairy promotion efforts aimed at increasing cheese on classic menu items; industry strategists have singled out chicken sandwiches as an opportunity, noting that roughly 80 percent of the two billion chicken sandwiches sold annually in the U.S. lack a slice of cheese and are pursuing partnerships to change that." - H. Claire Brown
