‘Cinnabon Mile End’ Is the April Fools’ Gag That Keeps On Giving | Eater Montreal

"An Atlanta-based giant specializing in cinnamon-glazed dough-based confections, Cinnabon was the subject of an April Fools’ gag when a now-deleted Facebook page called “Cinnabon St-Viateur” claimed the chain would take over the Le Cagibi location and even promised special vegan Cinnabon® rolls in honour of the neighbourhood and former tenants; some people believed the prank because other chains like Lululemon and persistent Starbucks rumours had previously seemed plausible. The Facebook page was removed—reportedly over possible legal action—while a longstanding Le Cinnabon Twitter account (joined December 2014) has remained active with a different tone, logo, and sloppier grammar, prompting questions about whether multiple jokesters are behind the accounts." - Tim Forster