"A nationwide big-box retailer whose stocking of inexpensive kitchen gadgets—most notably the roughly $10 mini waffle iron—helped make the waffling trend widely accessible; by putting an affordable appliance into many homes, it enabled TikTok creators and home cooks to experiment with everything from sushi rice and chaffles to desserts and savory snacks, accelerating a social-media-driven shift toward using the waffle iron as a versatile, impulse-friendly cooking tool." - Jaya Saxena