"Panera is taking the “baguette bag,” a very Y2K style first introduced by Fendi, seriously, and launching a limited-edition run of 500 embossed green purses in conjunction with New York Fashion Week. Each purse, which costs $39.50, is long and thin and “perfectly sized to carry one of Panera’s new Toasted Baguettes,” and will come with a gift card for one of the sandwiches when you buy one online." - Jaya Saxena