Why Food Photos on Instagram Are Looking Less Perfect | Eater

"Run by baker Teresa Finney in Atlanta, this bakery’s social-media presence has embraced unpolished, low-effort photos that feel genuine rather than overly staged. Finney—who feared simpler images would flop—found that straightforward, “not-a-lot-of-effort” posts actually performed better, a shift driven by audiences craving realness after the pandemic. As a busy freelancer juggling multiple roles, she prefers to conserve energy for cooking rather than perfecting studio-style shots, and her relaxed visuals convey approachable vibes that resonate with home cooks." - Bettina Makalintal