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"After starting eight years ago as a fledgling nonprofit in a town not known for cocktails beyond the frozen margarita, the San Antonio Cocktail Conference has grown into a full week in January that draws an international crowd of presenters and attendees; in 2019 liquor brands spent big on day parties, pop-ups, seminars, and evening showcases, creating a 'Spirit South by Southwest'–like atmosphere with yurts, rooftop events, branded activations, and plenty of trade-focused programming." - Tom Thornton