"The Austin outpost of a Dallas-founded steakhouse briefly rebranded its New York strip as the “Texas strip” for a one-time private event, but company representatives pushed back on the idea of a permanent change, noting they don't "disclose details regarding private guest events and bookings." A restaurant representative wrote that they "have no plans to change the name of its New York Strip steak brand-wide on its core menu. Individual franchisees have discretion over certain operational decisions, but there are no immediate plans for a menu change." The representative also said that changing the name is not something owners have evaluated." - Brittany Britto Garley