"A Willamette Valley label run by Joe Swick that sources grapes from both Oregon and Washington and is represented by the natural-wine importer Jenny and Francois Selections. Its playful, memetic bottlings — including “WYD? U UP?” and “P. Chill” — have made the wines sought-after on natural-wine restaurant lists and in bottle shops nationwide, but the business is heavily restaurant-dependent (roughly 80 percent of sales) and has been hit hard by coronavirus-related order cancellations and nonrefundable travel losses." - Jordan Michelman