The Cookware Startups Coming for All-Clad and Le Creuset | Eater
"A U.S.-manufactured DTC cookware company founded by childhood friends that emphasizes domestic craftsmanship and supply-chain transparency—sourcing metal from U.S. states and finishing cookware in a third-generation family-owned factory—while targeting younger, design-minded home cooks. The brand sold out initial production runs, attracted chef endorsements and restaurant installations as a credibility stamp, and focused on ergonomic improvements (notably redesigned handles) and a gradual product expansion that included a chef’s knife, positioning itself as an accessible but quality-minded alternative to legacy cladded lines." - Daniela Galarza
