Blue Apron Is Launching Meal Prep Delivery Kits | Eater
"Known for delivering meal kits with prepped, pre-portioned ingredients, the company is introducing meal-prep delivery kits designed to provide a week’s worth of meals: eight servings across two to four different dishes that can be made in 90 minutes to two hours. Aimed at the meal-prep trend—people who want to control their diets, save money, or save time—the offering uses proteins, recipes, and cuisines selected to hold up well when prepared ahead and enjoyed later. Building on existing streamlined packaging and prep that already removes obstacles to cooking, these kits emphasize bulk preparation for Sunday routines and the neat, Instagram-ready rows of uniform weekday meals." - Jenny G. Zhang
