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"Planned as a larger, multiroom extension of the dessert brand, this concept is envisioned as both a restaurant and a pink-painted, social-media-friendly art installation with several themed rooms and large unicorn murals in progress—an experience compared to recent sweets pop-ups like Candytopia. The company posted on Facebook announcing an April 27 opening in Dallas and has been promoting the immersive, photo-oriented nature of the space." - Adele Chapin