Watch: Why the Rich and Famous Flock to Restaurant Chain Nobu | Eater

"Credited with popularizing the pairing of yellowtail and thin jalapeño slices, this global restaurant chain — with nearly 40 locations from London and Ibiza to the Bahamas and Mexico City — was built around chef Nobu Matsuhisa’s reinvention of sushi and his influence on American sushi culture. It’s known for signature dishes like fried rock shrimp with spicy mayo and miso-marinated black cod, and for luxe, high-priced omakase offerings; despite the upscale presentation, the brand is notable for its consistency across cities, with diners reporting that locations in different countries feel virtually the same." - Eater Video