"In Tustin, chef Thomas Ortega recounts paying an influencer $1,500 in July 2022 for a multi-video TikTok package to promote his casual taqueria Taco Chico only to be ghosted—he ultimately received just one video—leaving him feeling scammed; despite that experience he still values social promotion, now working with reputable social media manager Long Nguyen (Food With Zen), while also operating Amor y Tacos, Sunny on South in Cerritos, and Amorcito in Long Beach." - Mona Holmes