
4

"In a Squarespace Super Bowl commercial I watched, Winona Ryder builds a website inside a diner on West 7th in Saint Paul, chatting with a waitress about picture placement and photo book sales while a voiceover muses, “A person.... wanders the earth...” and she searches for “true self.” The spot uses this quieter, easier-to-access second Mickey’s diner to represent a classic diner experience: opened in the 1950s, open 24 hours a day, seven days a week, with an interior that has barely changed since opening, chrome accents of the era, and large windows overlooking the woods across the busy street — making it a fantastic standard-bearer for what a diner should be." - Joy Summers