McDonald’s Travis Scott Burger Gets Boost From TikTok Trend | Eater

"A mainstream fast-food chain recently sparked a national craze with a $6 celebrity collaboration called the “Travis Scott Meal,” a limited-time combo of the rapper’s favorite burger, fries, and drink that has generated frantic demand — even leading to employee shirts and promotional posters being ripped from windows and resold on eBay. The buzz has been amplified by social media and mainstream coverage (one critic calling it “a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people”), while a TikTok trend of customers driving up, queuing the opening blare of “Sicko Mode,” and saying “You know what I want” has turned mundane drive-thru exchanges and workers’ deadpan reactions into a widely shared meme that acts as free, organic advertising and sends people to local outlets. The cultural moment highlights both the marketing power of celebrity tie-ins and a responsibility to treat frontline staff with respect—if you’re recording for clout, at minimum be considerate of overworked employees." - Jenny G. Zhang