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"When Oprah put Crocchi on her “Favorite Things” in late 2022, I watched Nicholson scramble to put together a pasta factory in a matter of weeks—“an utter trial by fire”—as she and her partners figured out how to ship frozen pasta across the country; the facility is hand-focused, she remains very hands-on on the factory floor, it currently produces enough to send each PCC location about 10 boxes per week, and Nicholson is deliberately cautious about scaling up—hoping to “find our sea legs” and not to “go too big too fast” despite interest from large retailers." - Harry Cheadle