"Described as both an online grocery channel and a product brand offering foods under its label — notably coffee available in K-cup, ground, and whole-bean forms — and promoted with a Prime Day incentive: use promo code FRESH15 to get $15 off a first order of $35 or more through the end of Prime Day (July 16). It’s presented as part of the company’s effort to scale online groceries, meal kits, and private-label brands." - Ellie Krupnick