How FB Society Is Developing Some of DFW’s Most Successful Restaurants | Eater Dallas
"A highly successful and controversial chain that the group previously owned and later sold to a larger franchising company in 2021, this brand generated substantial growth and, according to executives, is projected to approach significant revenue milestones. The group’s ownership period included a hands-off operating approach with “an independent team in a different office” running the brand; when the sale opportunity arose they agreed it was a “hell yeah.” A recent press release from the chain touted openings of nine new restaurants in 2024, franchise agreements for two dozen new locations, CEO Joe Hummel receiving a C-Suite Leaders Award from the Dallas Business Journal, hosting a golf tournament that raised $530,000 for the veteran-focused Tunnel to Towers Foundation, holding a contest to name a 2024 brand representative, and assembling supplies for a Dallas-based domestic-violence shelter. The piece also notes that commentary around the chain’s business model acknowledges its problematic aspects related to commodifying women's bodies, a critique the group did not directly address in the feature." - Courtney E. Smith
